The 4Cs of Marketing as originated by Robert F. Lauterborn were designed to create consumer centric marketing plans for companies selling...

If the marketing for a product refers to solving a problem for a large category of people, it is claiming to have created a Systemic...

I have recently learned about the (tarnished) movement of Effective Altruism. While there is no absolute agreed upon definition, the...

Graphic triangle illustrating the Dark Triad of Bad AT Design

Graphic of two birds facing each other.

Photo collage showing a wheelchair user turning an adapted electric scooter.

The pyramid on the left shows how Institutional AT is the well funded pinnacle of assistive technology, yet makes up a small portion overall

A man in a power wheelchair works on a large piece of machining equipment in a workshop.

A two level pyramid with the smaller top section labeled Institutional AT and the larger bottom section labeled Do It You